AR – augmented reality

Augmented Reality

 

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. With the help of advanced AR technology (i.e., adding computer vision and object recognition), the information about the user’s surrounding real world becomes interactive and digitally manipulable.